I talk a lot about testing, and for damn good reason. As a digital fundraiser, you should be testing everything, all the time.
If you’re not sure how to go about testing, I’ve created a little guide to help get you started – and realise where you might need extra help*.
So here you go: Fundraising is Awesome’s guide to running awesome experiments.
(I’ve put it on its own page because it’s pretty long, and it’s also easier to bookmark it)
BONUS BONUS BONUS: a downloadable testing checklist!
*My biggest tip – become best friends with your tech and data people.