Facebook is feeling a bit of heat lately (understatement of the year?). But even with all of talk of #deletefacebook and reports of declining usage, the truth is the vast majority of people are still on it and using it very regularly.
Many of those people will be your donors.
Facebook’s new algorithm is throwing up new challenges to lots of nonprofits (especially those without the luxury of having big budgets for advertising).
M+R posted a great update about how the new algorithm seems to be working.
The main takeaway: The only way to beat the algorithm (without paying) is to post actually engaging content.
It’s actually really easy to figure out how engaging your content is, too – thanks to their nifty calculation:
Jump into M+R’s article and check out the Clap, Talk, and Share scores for more specific engagement measurements.
M+R’s April benchmarks study will have the baseline Facebook engagement score for nonprofits – luckily that’s not too many sleeps from now.
You can get a pretty good idea of what’s resonating with people (and what might work on social media) by tracking the right metrics and following best practices.
But yeah, I highly recommend you check out M+R’s blog post for more on this.
P.S. If you’re a Firefox user, you can now use this extension to prevent Facebook from following you around the web.
