I eat out all the time, and I see this problem over and over with restaurant websites: so many just don’t have the info I’m looking for on the site.
If you’re Googling a restaurant, you’re generally looking for these four things:
- Where the restaurant is
- When the restaurant is open
- What’s on the menu
- How to book
Everything else is just nice to have.
So what the shit does this have to do with fundraising?
Lots of nonprofit websites make the same mistake. Your focus needs to be on your donors and prospective donors – figure out why they’re visiting your site and what they’re trying to do.
Here are some hints:
- What your purpose is
- Where you’re showing impact
- Who needs help
- How to get involved (donate/volunteer etc)
And for everyone’s sake, make sure it looks decent on a phone.
So, does your website pass the restaurant test?