Digital fundraising is exciting, partly because it’s changing all the time. It’s also exciting because a lot of the rules that used to work just don’t apply anymore.
You’re going to suggest some stuff that people in your org don’t like because it doesn’t fit with how things are done.
So here’s a line that will get you out of a jam: ‘Let’s test it.’
It’s pretty hard to turn that down – it’s a reasonable request.
Just remember: testing is unbelievably easy. If you’re right, that’s awesome – but even if you’re wrong, at least you know. Just don’t be a sore winner (or sore loser), and make sure you have a cut-off point for your experiment. More on that later…
