Buttons are an excellent way to get people to click and take action.
If you’re not on your work computer right now, you’re almost certainly reading this on your phone.
Most of your online stuff is being looked at on mobile phones right now.
You need to make it easy for people to take action. So put in a massive button when you want someone to do something.
Your supporters, especially donors, are older than you think – “young” donors right now are aged between 50 and 70, and we’re getting a lot better at using bigger fonts. But then we go and use text links or radio buttons all over the place and our sites look super 90s.
Put big buttons in to help out. And test out where to put them in.
Like this (don’t click any of them though, they don’t go anywhere):